|Today, Facebook announced the released of the "Send" button to be used alongside the "Like" button. The new send button is a way to allow facebook users to share content with targeted groups and individuals. |
Here is what Facebook has to say about it:
How It Works
The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For example, if you see a Mother's Day gift idea on 1-800-Flowers.com, you can now send a message or email to your family members to discuss. Or say you're training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click.
The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don't need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.
The send button functionality has not been added to our applications yet, but if you are interested in adding it to your website, please contact us for instructions.
You can check out the new functionality of the send button on our home page.